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How estate agents are turning to Instagram to sell homes

The black-lit pillow fight room is perfect. “Anything with movement, it’s an instant boomerang!” says Ayla Woodruff. “That’s just a given.”

She quickly jumps into the milieu, picking up a few white feathers and asking her mother to start shooting. Half a dozen models in form-fitting pyjamas theatrically swing pillows at each other, jumping on the bed and hamming it up as party guests snap pictures with their phones.

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